Product Description

This Is A Primer is a multi-benefit blow-dry spray designed to protect hair from heat while enhancing body, shine, and style longevity. Its lightweight formula detangles, smooths frizz, and creates the perfect foundation for styling.

Ideal for all hair types, it preps strands for heat tools while delivering a polished, long-lasting finish.

Key Benefits

• Provides heat protection
• Enhances body and volume
• Extends style longevity
• Smooths and detangles
• Controls frizz and humidity
• Suitable for all hair types

How to Use

Spray evenly onto towel-dried hair.
Comb through to distribute.
Blow-dry and style as desired.

Do not rinse.

Why We Love It at SoHo House Beauty Lounge

We love This Is A Primer because it creates the perfect foundation for every blowout. In humid climates, it helps protect, smooth, and extend the life of styled hair. It’s a must-have prep step for polished, long-lasting, salon-quality results.