Product Description

This Is A Medium Hold Finishing Gum is a flexible styling gum designed to add definition, structure, and elastic hold with a natural finish. Its workable texture allows you to shape and reshape styles while maintaining softness and movement.

Perfect for creating defined looks, textured layers, or polished short styles, it delivers control without stiffness or residue.

Key Benefits

• Provides medium, elastic hold
• Adds definition and texture
• Flexible, workable formula
• Controls frizz and flyaways
• Natural, touchable finish
• Ideal for short to medium-length hair

How to Use

Apply a small amount to dry hair.
Work between palms to activate elasticity.
Shape, define, and style as desired.

Layer for added structure if needed.

Why We Love It at SoHo House Beauty Lounge

We love This Is A Medium Hold Finishing Gum because it gives structured definition while keeping hair flexible. It’s perfect for textured short cuts, defined men’s styles, and polished finishes that need movement. In humid climates, it helps maintain control without compromising softness or shine.