{"product_id":"this-is-a-primer","title":"This is a Primer","description":"\u003ch3 data-start=\"253\" data-end=\"278\"\u003eProduct Description\u003c\/h3\u003e\n\u003cp data-start=\"279\" data-end=\"514\"\u003eThis Is A Primer is a multi-benefit blow-dry spray designed to protect hair from heat while enhancing body, shine, and style longevity. Its lightweight formula detangles, smooths frizz, and creates the perfect foundation for styling.\u003c\/p\u003e\n\u003cp data-start=\"516\" data-end=\"623\"\u003eIdeal for all hair types, it preps strands for heat tools while delivering a polished, long-lasting finish.\u003c\/p\u003e\n\u003chr data-start=\"625\" data-end=\"628\"\u003e\n\u003ch3 data-start=\"630\" data-end=\"648\"\u003eKey Benefits\u003c\/h3\u003e\n\u003cp data-start=\"649\" data-end=\"824\"\u003e• Provides heat protection\u003cbr data-start=\"675\" data-end=\"678\"\u003e• Enhances body and volume\u003cbr data-start=\"704\" data-end=\"707\"\u003e• Extends style longevity\u003cbr data-start=\"732\" data-end=\"735\"\u003e• Smooths and detangles\u003cbr data-start=\"758\" data-end=\"761\"\u003e• Controls frizz and humidity\u003cbr data-start=\"790\" data-end=\"793\"\u003e• Suitable for all hair types\u003c\/p\u003e\n\u003chr data-start=\"826\" data-end=\"829\"\u003e\n\u003ch3 data-start=\"831\" data-end=\"847\"\u003eHow to Use\u003c\/h3\u003e\n\u003cp data-start=\"848\" data-end=\"948\"\u003eSpray evenly onto towel-dried hair.\u003cbr data-start=\"883\" data-end=\"886\"\u003eComb through to distribute.\u003cbr data-start=\"913\" data-end=\"916\"\u003eBlow-dry and style as desired.\u003c\/p\u003e\n\u003cp data-start=\"950\" data-end=\"963\"\u003eDo not rinse.\u003c\/p\u003e\n\u003chr data-start=\"965\" data-end=\"968\"\u003e\n\u003ch3 data-start=\"970\" data-end=\"1018\"\u003eWhy We Love It at SoHo House Beauty Lounge\u003c\/h3\u003e\n\u003cp data-start=\"1019\" data-end=\"1263\" data-is-last-node=\"\" data-is-only-node=\"\"\u003eWe love This Is A Primer because it creates the perfect foundation for every blowout. In humid climates, it helps protect, smooth, and extend the life of styled hair. It’s a must-have prep step for polished, long-lasting, salon-quality results.\u003c\/p\u003e","brand":"Davines","offers":[{"title":"Default Title","offer_id":44013754712199,"sku":null,"price":40.0,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0683\/6368\/1927\/files\/image_e09a31f3-fcc7-4f5b-9bda-f0195d6fdcfb.png?v=1772162177","url":"https:\/\/www.shbeautylounge.com\/products\/this-is-a-primer","provider":"SH Beauty Lounge LLC","version":"1.0","type":"link"}