{"product_id":"this-is-a-medium-hold-pliable-paste","title":"This is a Medium Hold Pliable Paste","description":"\u003ch3 data-start=\"272\" data-end=\"297\"\u003eProduct Description\u003c\/h3\u003e\n\u003cp data-start=\"298\" data-end=\"553\"\u003eThis Is A Medium Hold Pliable Paste is a flexible styling paste designed to add texture, separation, and controlled definition with a natural finish. Its workable formula allows you to reshape and restyle throughout the day without stiffness or residue.\u003c\/p\u003e\n\u003cp data-start=\"555\" data-end=\"659\"\u003eIdeal for creating structured yet touchable looks, it delivers balanced hold with softness and movement.\u003c\/p\u003e\n\u003chr data-start=\"661\" data-end=\"664\"\u003e\n\u003ch3 data-start=\"666\" data-end=\"684\"\u003eKey Benefits\u003c\/h3\u003e\n\u003cp data-start=\"685\" data-end=\"883\"\u003e• Provides medium, flexible hold\u003cbr data-start=\"717\" data-end=\"720\"\u003e• Adds texture and separation\u003cbr data-start=\"749\" data-end=\"752\"\u003e• Workable and restylable\u003cbr data-start=\"777\" data-end=\"780\"\u003e• Natural, low-shine finish\u003cbr data-start=\"807\" data-end=\"810\"\u003e• Controls frizz and flyaways\u003cbr data-start=\"839\" data-end=\"842\"\u003e• Ideal for short to medium-length hair\u003c\/p\u003e\n\u003chr data-start=\"885\" data-end=\"888\"\u003e\n\u003ch3 data-start=\"890\" data-end=\"906\"\u003eHow to Use\u003c\/h3\u003e\n\u003cp data-start=\"907\" data-end=\"1026\"\u003eApply a small amount to dry hair.\u003cbr data-start=\"940\" data-end=\"943\"\u003eWork between palms to warm the product.\u003cbr data-start=\"982\" data-end=\"985\"\u003eDistribute evenly and shape as desired.\u003c\/p\u003e\n\u003cp data-start=\"1028\" data-end=\"1064\"\u003eLayer for added texture and control.\u003c\/p\u003e\n\u003chr data-start=\"1066\" data-end=\"1069\"\u003e\n\u003ch3 data-start=\"1071\" data-end=\"1119\"\u003eWhy We Love It at SoHo House Beauty Lounge\u003c\/h3\u003e\n\u003cp data-start=\"1120\" data-end=\"1408\" data-is-last-node=\"\" data-is-only-node=\"\"\u003eWe love This Is A Medium Hold Pliable Paste because it gives structure without rigidity. It’s perfect for textured crops, layered styles, and effortless finishes that need control while staying soft. In humid climates, it helps maintain definition while keeping hair touchable and modern.\u003c\/p\u003e","brand":"Davines","offers":[{"title":"Default Title","offer_id":44013711851655,"sku":null,"price":34.0,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0683\/6368\/1927\/files\/image_3d272d67-09ed-4ce9-8079-5e8f949ad4a5.png?v=1772161329","url":"https:\/\/www.shbeautylounge.com\/products\/this-is-a-medium-hold-pliable-paste","provider":"SH Beauty Lounge LLC","version":"1.0","type":"link"}