{"product_id":"this-is-a-medium-hold-finishing-gum","title":"This is a Medium Hold Finishing Gum","description":"\u003ch3 data-start=\"271\" data-end=\"296\"\u003eProduct Description\u003c\/h3\u003e\n\u003cp data-start=\"297\" data-end=\"540\"\u003eThis Is A Medium Hold Finishing Gum is a flexible styling gum designed to add definition, structure, and elastic hold with a natural finish. Its workable texture allows you to shape and reshape styles while maintaining softness and movement.\u003c\/p\u003e\n\u003cp data-start=\"542\" data-end=\"670\"\u003ePerfect for creating defined looks, textured layers, or polished short styles, it delivers control without stiffness or residue.\u003c\/p\u003e\n\u003chr data-start=\"672\" data-end=\"675\"\u003e\n\u003ch3 data-start=\"677\" data-end=\"695\"\u003eKey Benefits\u003c\/h3\u003e\n\u003cp data-start=\"696\" data-end=\"896\"\u003e• Provides medium, elastic hold\u003cbr data-start=\"727\" data-end=\"730\"\u003e• Adds definition and texture\u003cbr data-start=\"759\" data-end=\"762\"\u003e• Flexible, workable formula\u003cbr data-start=\"790\" data-end=\"793\"\u003e• Controls frizz and flyaways\u003cbr data-start=\"822\" data-end=\"825\"\u003e• Natural, touchable finish\u003cbr data-start=\"852\" data-end=\"855\"\u003e• Ideal for short to medium-length hair\u003c\/p\u003e\n\u003chr data-start=\"898\" data-end=\"901\"\u003e\n\u003ch3 data-start=\"903\" data-end=\"919\"\u003eHow to Use\u003c\/h3\u003e\n\u003cp data-start=\"920\" data-end=\"1039\"\u003eApply a small amount to dry hair.\u003cbr data-start=\"953\" data-end=\"956\"\u003eWork between palms to activate elasticity.\u003cbr data-start=\"998\" data-end=\"1001\"\u003eShape, define, and style as desired.\u003c\/p\u003e\n\u003cp data-start=\"1041\" data-end=\"1077\"\u003eLayer for added structure if needed.\u003c\/p\u003e\n\u003chr data-start=\"1079\" data-end=\"1082\"\u003e\n\u003ch3 data-start=\"1084\" data-end=\"1132\"\u003eWhy We Love It at SoHo House Beauty Lounge\u003c\/h3\u003e\n\u003cp data-start=\"1133\" data-end=\"1431\" data-is-last-node=\"\" data-is-only-node=\"\"\u003eWe love This Is A Medium Hold Finishing Gum because it gives structured definition while keeping hair flexible. It’s perfect for textured short cuts, defined men’s styles, and polished finishes that need movement. In humid climates, it helps maintain control without compromising softness or shine.\u003c\/p\u003e","brand":"Davines","offers":[{"title":"Default Title","offer_id":44013655785607,"sku":null,"price":36.0,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0683\/6368\/1927\/files\/image_dd22a6e4-5299-4259-9699-52a6ce599faa.png?v=1772161131","url":"https:\/\/www.shbeautylounge.com\/products\/this-is-a-medium-hold-finishing-gum","provider":"SH Beauty Lounge LLC","version":"1.0","type":"link"}