{"product_id":"this-is-a-forming-pomade","title":"This is a Forming Pomade","description":"\u003ch3 data-start=\"260\" data-end=\"285\"\u003eProduct Description\u003c\/h3\u003e\n\u003cp data-start=\"286\" data-end=\"546\"\u003eThis is a Forming Pomade is a medium-hold styling pomade designed to create structure, definition, and controlled texture with a natural-looking finish. Its flexible formula allows you to shape and reshape styles while maintaining softness and manageability.\u003c\/p\u003e\n\u003cp data-start=\"548\" data-end=\"666\"\u003ePerfect for short cuts, defined layers, or sleek looks, it delivers long-lasting control without stiffness or buildup.\u003c\/p\u003e\n\u003chr data-start=\"668\" data-end=\"671\"\u003e\n\u003ch3 data-start=\"673\" data-end=\"691\"\u003eKey Benefits\u003c\/h3\u003e\n\u003cp data-start=\"692\" data-end=\"911\"\u003e• Provides medium, flexible hold\u003cbr data-start=\"724\" data-end=\"727\"\u003e• Adds definition and texture\u003cbr data-start=\"756\" data-end=\"759\"\u003e• Allows restyling throughout the day\u003cbr data-start=\"796\" data-end=\"799\"\u003e• Controls frizz and flyaways\u003cbr data-start=\"828\" data-end=\"831\"\u003e• Leaves a natural, touchable finish\u003cbr data-start=\"867\" data-end=\"870\"\u003e• Ideal for short to medium-length hair\u003c\/p\u003e\n\u003chr data-start=\"913\" data-end=\"916\"\u003e\n\u003ch3 data-start=\"918\" data-end=\"934\"\u003eHow to Use\u003c\/h3\u003e\n\u003cp data-start=\"935\" data-end=\"1045\"\u003eApply a small amount to dry hair.\u003cbr data-start=\"968\" data-end=\"971\"\u003eWork between palms and distribute evenly.\u003cbr data-start=\"1012\" data-end=\"1015\"\u003eShape and define as desired.\u003c\/p\u003e\n\u003cp data-start=\"1047\" data-end=\"1087\"\u003eLayer for stronger definition if needed.\u003c\/p\u003e\n\u003chr data-start=\"1089\" data-end=\"1092\"\u003e\n\u003ch3 data-start=\"1094\" data-end=\"1142\"\u003eWhy We Love It at SoHo House Beauty Lounge\u003c\/h3\u003e\n\u003cp data-start=\"1143\" data-end=\"1445\" data-is-last-node=\"\" data-is-only-node=\"\"\u003eWe love This is a Forming Pomade because it offers structure without sacrificing movement. It’s perfect for creating polished short styles, textured finishes, and controlled sleek looks — especially in humid climates where lasting control matters. Hair stays defined, flexible, and effortlessly styled.\u003c\/p\u003e","brand":"Davines","offers":[{"title":"Default Title","offer_id":44007075709063,"sku":null,"price":36.0,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0683\/6368\/1927\/files\/image_e0f4b631-d787-4479-998b-d1a76361afd3.png?v=1772084234","url":"https:\/\/www.shbeautylounge.com\/products\/this-is-a-forming-pomade","provider":"SH Beauty Lounge LLC","version":"1.0","type":"link"}