{"product_id":"this-is-a-curl-building-serum","title":"This is a Curl Building Serum","description":"\u003ch3 data-start=\"266\" data-end=\"291\"\u003eProduct Description\u003c\/h3\u003e\n\u003cp data-start=\"292\" data-end=\"528\"\u003eThis Is A Curl Building Serum is a lightweight styling serum designed to define, shape, and enhance natural curls with flexible hold and long-lasting control. It boosts curl structure while maintaining softness, elasticity, and shine.\u003c\/p\u003e\n\u003cp data-start=\"530\" data-end=\"642\"\u003ePerfect for wavy to curly hair, it helps create well-formed, frizz-controlled curls without stiffness or crunch.\u003c\/p\u003e\n\u003chr data-start=\"644\" data-end=\"647\"\u003e\n\u003ch3 data-start=\"649\" data-end=\"667\"\u003eKey Benefits\u003c\/h3\u003e\n\u003cp data-start=\"668\" data-end=\"877\"\u003e• Enhances and defines natural curls\u003cbr data-start=\"704\" data-end=\"707\"\u003e• Provides flexible, long-lasting hold\u003cbr data-start=\"745\" data-end=\"748\"\u003e• Controls frizz and humidity\u003cbr data-start=\"777\" data-end=\"780\"\u003e• Maintains softness and elasticity\u003cbr data-start=\"815\" data-end=\"818\"\u003e• Adds light shine\u003cbr data-start=\"836\" data-end=\"839\"\u003e• Ideal for wavy to curly hair types\u003c\/p\u003e\n\u003chr data-start=\"879\" data-end=\"882\"\u003e\n\u003ch3 data-start=\"884\" data-end=\"900\"\u003eHow to Use\u003c\/h3\u003e\n\u003cp data-start=\"901\" data-end=\"1056\"\u003eApply evenly to towel-dried hair.\u003cbr data-start=\"934\" data-end=\"937\"\u003eDistribute through curls using fingers or a wide-tooth comb.\u003cbr data-start=\"997\" data-end=\"1000\"\u003eScrunch gently and air dry or diffuse.\u003cbr data-start=\"1038\" data-end=\"1041\"\u003eDo not rinse.\u003c\/p\u003e\n\u003chr data-start=\"1058\" data-end=\"1061\"\u003e\n\u003ch3 data-start=\"1063\" data-end=\"1111\"\u003eWhy We Love It at SoHo House Beauty Lounge\u003c\/h3\u003e\n\u003cp data-start=\"1112\" data-end=\"1396\" data-is-last-node=\"\" data-is-only-node=\"\"\u003eWe love This Is A Curl Building Serum because it delivers structured, defined curls that stay soft and touchable. In humid climates, it helps maintain curl integrity while minimizing frizz. It’s perfect for clients who want polished, long-lasting curl definition with a luxury finish.\u003c\/p\u003e","brand":"Davines","offers":[{"title":"Default Title","offer_id":44013676068999,"sku":null,"price":34.0,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0683\/6368\/1927\/files\/image_7d9bc28e-e5ce-4a24-be5d-31bc2a1c577a.png?v=1772161233","url":"https:\/\/www.shbeautylounge.com\/products\/this-is-a-curl-building-serum","provider":"SH Beauty Lounge LLC","version":"1.0","type":"link"}